“All businesses are on different stages of digital marketing maturity, but very few could be described as fully optimized. They’re well-known for helping Vodafone successfully in-house its media, and we have already collaborated successfully on transformation projects for CvE clients, Boots Media Group, HMD (Nokia), Staples, TravelSupermarket, Ziglu/ RobinHood Crypto and others.”

“Canton has incredible capability in helping companies choose and onboard the best martech, and are experts in data engineering, a perfect complement to our operational team-and-culture strategic approach. Ambitious global consumer brands value marketing transformation consultancy when it’s truly independent,” commented CvE president, Paul Frampton-Calero. Only through independence, where the business model isn’t built on selling someone else’s product or one of your own sister companies, can you be impartial. That doesn’t always lead to the best growth outcomes for clients. Whether it’s opting to in-house media buying or technology transformation, a consulting arm’s vested interest is usually to recommend the product its parent sells. “Few businesses can be impartial when it comes to consulting. The business has since expanded its service offering from a focus on operating models (developing effective in-housed or hybrid agency/ staff marketing teams and helping brands gain media-buying independence) – into technical models namely martech consultancy (evaluating and selecting the right technology to power marketing operations) and data engineering (ensuring data connectivity and liquidity between platforms).Ĭanton’s co-founders Rob Webster and Nick King join the CvE leadership team as Global VPs of Strategy and Commercial, respectively, reporting to Paul Frampton-Calero.

It does this by operating at the strategic transformation level through agnostic advisory services and hands-on expertise in platforms, analytics and marketing technology. The expanded 40-person strong operation will accelerate CvE’s growth, and strengthen its expertise in martech consulting, data engineering and in preparing global consumer brands for third-party cookie depreciation.įounded in 2019, CvE has become recognized for its expertise in helping global brands define and deliver the future state of their marketing organization. The business will be merged with its marketing transformation consultancy Control v Exposed (CvE), which is run by ex-Havas Media Group CEO, Paul Frampton-Calero. NEW YORK & LONDON - July 7, 2022 - Goodway Group has announced the acquisition of UK-based Canton Marketing Solutions.

Goodway group