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How to anonymize IP addresses in Google Analytics You can anonymize your users' IP addresses, which prevents the collection of personal data from your Google Analytics tracking code. So how do you use Google Analytics without causing GDPR compliance problems?

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That collection occurs on each hit your analytics tracking code sends to Google Analytics, and the personal data that you collect is your users' IP address. What I want to talk about is that even the standard installations of Google Analytics collect personal data. We will not spend too much time talking about advanced GA installs in this article, because if you want to track this data, you should be strongly considering asking for consent from users instead of trying to circumvent the system. These installations can track demographics, display features, user IDs, custom dimensions, etc. Advanced Google Analytics installs and personal dataĪdvanced Google Analytics installations can track many forms of personal and third-party data. Tracking the IPs of your EEA based users without their consent falls under the rules of GDPR. Under GDPR, IP addresses are considered personal data.

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If you know of more reports that utilize by IPs, please leave a comment, and I will update this post. What reports does this IP data enable? This data fuels your Geo reports, service provider reports, and also allows you to filter specific users from reports by entering their IP address.

So although you can't see user IPs in Google Analytics, your account still collects this data. But Google strips IP data before it enters your reports. When users land on your website, your Google Analytics tracking code collects their IP addresses. Now, you might be thinking: “What are you talking about, I can't see IPs in my analytics account.” The standard Google Analytics tracking installation collects your users' IP addresses. Does Google Analytics collect IP addresses? This data is enough to fall under the rules of GDPR for users located in the EEA. The basic Google Analytics tracking setup does not collect very much personal data, and the utility of this data is debatable, but it does record personal information. It's my understanding that the standard Google Analytics setup does not comply with GDPR. And that's because Google Analytics automatically collects personal data. Is Google Analytics GDPR compliant out of the box?

What you'll lose if you eliminate personal data from your Google Analytics account.

How GDPR compliance impacts your Google Analytics data.

What type of personal information Google Analytics collects.

Is the standard “out-of-the-box” Google Analytics tracking code compliant with GDPR?.

In this post, I am going to help you understand what type of personal data you are collecting in Google Analytics, and how you can adjust your tracking code to eliminate personal data collection from your Analytics installation.

The standard version of the Google Analytics tracking code temporarily collects personal data out of the box, so configuration is required if you want to prevent the collection of personal data in Google Analytics. “Yes, but only if you change this one setting.” And we've delved deep into some of potential GDPR compliance problems with your analytics data collection.īut many Analytics account owners simply want to know: Can I use Google Analytics and be GDPR compliant? The answer to that question is: Over the past month, the Jeffalytics team has been investigating how these changes affect your Analytics data. GDPR is set to cause some significant changes in how we use Google Analytics.