#BIBLE IN PIDGIN ENGLISH MOVIE#
#BIBLE IN PIDGIN ENGLISH TV#

#BIBLE IN PIDGIN ENGLISH MOVIE#

'Duncan Channon asked us to turn these Rosetta Stone concepts into playful and strange movie trailers of foreign films that never happened,” said Marie Schuller, director, RSA Films. The result is a multicultural tapestry of voices from around the world. Intentionally inclusive, the spots feature voice talent from Belgium, Canada, Egypt, England, Nigeria and The Philippines. Rather than imposing the typography digitally in post production, the words are painted, printed, stamped and embroidered into the physical set - adding cinematic detail. In the stories, words in different languages are featured like main characters.

The clever spots are directed by RSA Films’ Marie Schuller, who is best known for her character-driven fashion and beauty work. ‘There’s a Word for That’ shows how satisfying it is to strike upon the perfect word or phrase in comedic vignettes that mark a fresh approach for the legacy brand.” “Everyone knows language learning is a process that takes time and effort, so we made an intentional choice to tell playful stories that focus on the other side of the coin - the joy that comes with even small wins in a new language,” said Kelly McCullough, creative director, Duncan Channon.

#BIBLE IN PIDGIN ENGLISH TV#

Two TV spots ‘The Appointment’ and ‘Turf War’ unfold like quirky indie short films, using physical comedy that translates across languages and cultures. The campaign reminds the audience how satisfying learning a language can be - even if it’s just one word or phrase. ‘There’s a Word for That’ is inspired by the relatable experience of finding the perfect word to describe that familiar feeling you’ve never quite been able to. It’s the first work by Duncan Channon since being named Rosetta Stone’s new creative agency of record.Įntitled 'There’s a Word for That', the new campaign reintroduces Rosetta Stone as a modern language learning brand at a time when it faces competition from challenger apps and the trend towards gamification. At a time when many Americans are finally taking to the skies for much-postponed international vacations, Duncan Channon is launching a new campaign launching today for Rosetta Stone, the most respected name in language learning.

Bible in pidgin english